FEELING Cherry Blossom Festival 2017

Most Beautiful Women’s Cherry Blossom Race, FEELING Opens a New Health Model for You in 2017

Cherry trees are in full bloom in March. The flowers are gorgeous and the trees are luxuriant, like rosy clouds. On March 12, at 8:00 in the morning, The first “Change U” First Women’s 10km Race of Shanghai Cherry Blossom Festival 2017 held at Gucun Park in Shanghai was cosponsored by Baoshan District Administration of Sports, Gucun Park and Honey Run. This 10km race event was a perfect combination of the most beautiful season, the most beautiful cherry blossom racetrack and the most beautiful women. The race attracted 3,000 white-collar women from all walks of life. They are advocates of the healthy lifestyle that set a good example for the new generation of women and added more highlights to the Cherry Blossom women’s race.

Cherry trees are in full bloom in March. The flowers are gorgeous and the trees are luxuriant, like rosy clouds. On March 12, at 8:00 in the morning, The first “Change U” First Women’s 10km Race of Shanghai Cherry Blossom Festival 2017 held at Gucun Park in Shanghai was cosponsored by Baoshan District Administration of Sports, Gucun Park and Honey Run. This 10km race event was a perfect combination of the most beautiful season, the most beautiful cherry blossom racetrack and the most beautiful women. The race attracted 3,000 white-collar women from all walks of life. They are advocates of the healthy lifestyle that set a good example for the new generation of women and added more highlights to the Cherry Blossom women’s race.

Running has turned from a simple exercise into a healthy lifestyle. It has become a stylish trend for health. In the mild spring breeze and falling cherry petals, the runners ran with sweat. Their flowing hair fluttered in the wind, as bright as silk. What a beautiful scene this is! It’s important to have a healthy body. Similarly, the health of our hair also cannot be ignored.

Since its establishment in 1997, FEELING (China) has been paying attention to and caring for women's hair health. In modern society, because of work pressure, irregular work and rest and other reasons, women's hair can dry up, get hurt and loss luster easily, which may greatly reduce personal temperament. In 2017, FEELING (China) worked with a Japanese team for targeting the features of Chinese white-collar women’s hair, following the healthy green product concept, FEELING horse oil silicon-free cleaning and care series was launched to give urban women's hair the healthiest and warmest care, making their beautiful hair radiate true healthy charm.

On the day of the race, FEELING (China) provided 3,000 exquisite gifts for the participants including FEELING Silicon-Free Amino Acid Cleaning and Care Travel Kit, Horse Oil Silicon-Free Cleaning and Care Series and FEELING Sculpture Liquid Eyeliner. The crowd surged toward the gift stands. The exquisite gifts were warmly welcomed by everyone. From this we can see that hair health has become a great concern to urban white-collar women.

In the freshness and beauty of spring, the race ended successfully. The joy of running and the pleasure of sweating permeated everyone's face. Through this Cherry Blossom Women’s Marathon, FEELING (China) wants to spread the concept of health and the idea of hair health to more people, call on urban women to not only pay attention to their physical health, but also attach importance to their hair health, take care of their hair and keep it bright and healthy while embracing a healthier lifestyle.